Is Podcasting Dead?
January 13th, 2008 Anthony TowryInformationWeek's Alexander Wolfe asks that very question. The article goes on to say that podcasting hasn't lived up to the hype and that basically it's headed the way of the buffalo. Wolfe cites his reason based on podcasts not performing as big money makers.
In that regard, he'd probably be correct, but then the question becomes "Is making money indicative of the health of podcasting?" Which it is my opinion, clearly not.
Podcasting will advance along the same lines as other media (books, newspapers, etc.), which is the push for more localized and niche content. Pushing content for the most part isn't going to make a person rich, in fact, most producers would probably be thrilled to get a free beer now and then. That's cool though, that's really not all the reward that gets paid out.
Podcasting isn't even on the ropes really. If there's an issue at all, I think it's one of misguided expectations. Who the hell's fault is that? Read the rest of this entry »
